Umzamo wokuchaza ubhiya 'wezobuciko' akulula njengoba ucabanga
Kulula nje, ubuciko bebhizinisi yiyobhiyo engavunyelwanga ngenye yezinkampani ezinkulu "ze-mega-brewery". Ngokuvamile kunalokho, lapho ibhiya lomshini lisetshenziswa, yilokho okushoyo. Kodwa-ke, kuyinto engafaneleki ukuchaza okuthile ngokuthi akusikho, ngakho ake siwuthathe kancane kancane.
Iyini Ubhiya Bezinsimbi?
I-Brewer's Association eBoulder, i-Coloradodefines 'craft ubhiya' njengebhiya eyenziwe yi-brewer encane, emele, futhi eyendabuko.
Lokhu kufakazela kahle kakhulu futhi kubambiswano, kudala isisekelo esihle ngakho abaphuzayo bayazi ukuthi bakhuluma ngani.
Kodwa-ke, kukhona ubhiya obuhle kakhulu owenziwe namuhla ngabahlaziyi abangenakufanela kahle lezi ziqu. Ngakho-ke, kufanele kuboniswe ukuthi ngenxa yokuthi ubhiya noma awucatshangwa ngokuthi 'ubuciko bebhizinisi,' lokhu akusho ukuthi ubhiya buhle (noma cha).
Microbrew vs. Craft Beer
Khumbula emuva eminyakeni engamashumi ayisishiyagalolunye nesishiyagalolunye lapho ubhiya obanjwe yizinsimbi ezincane ezizimele ezibizwa ngokuthi i-microbrew?
Kubonakala kungenangqondo ukuthi igama lawa. Kwakuyizwi elincane elincane elichaze ngokuphelele uhlobo olusha lwezinhlobo zokuphuza okwaluthola ukwabelana emakethe ngaleso sikhathi. Wonke umuntu wayazi kahle ukuthi kwakusho ukuthini nokuthi singalindela ubhiya obusha nokuthakazelisayo uma weza kithi ngegama elithi 'microbrew' elihambisana nalo. Leli gama lawela kakhulu ngaphandle kokusetshenziswa ngezizathu ezimbalwa.
Okwokuqala, empeleni yileli gama elisemthethweni elichaza ngokucacile ukuthengiswa kwezibuko eziningana e-US.
Ukuze kubhekwe njenge- microbrewery , i-brewery kwakudingeka ibe nenani elinganiselwe lemibhoshongo yobhiya, inombolo elinganiselwe kakhulu .
Isibonelo, uMthetho weMiquor Control Law, Isigaba 311.195 uvimbela ukukhwabanisa kuya emabhentshini ayizinkulungwane eziyishumi noma ngaphansi ngonyaka. Lokhu kungenqamuko futhi imboni yaqaphela ngokushesha ukuthi abaningani bethu abathandayo abathandekayo babeqedile ngaphesheya kwaleso sikhathi ukuze baqhubeke bebiza uhlobo lwebhiya esasithandayo i-microbrew lalingavumelekile.
Njengoba wazi, ama-geek geek namanje ama-geek kanye nama-geek azonda ukungaqondisi kahle.
Okwesibili, leli gama liyeke ukuqonda. Izinkampani ezincane ezifana neBoston Beer Company (Sam Adams) neSierra Nevada , zakhula zaba ukusabalalisa kwezwe futhi zathola inqwaba yokuqashelwa kwezimpawu kangangokuthi ziyeke ukuba micro .
Ukuphakama kweBraft 'Beer
Sasidinga isikhathi esisha. Yilapho lapho "umshini wobhiya" usuqala ukusebenza. Kwakuyisikhathi esihle ngoba kwakungavinjelwe ngokomthetho futhi sonke sazi ukuthi kwakunjani, noma okungenani kwakungekho. Kwakubonakala kudala okwanele kodwa okuphelele ngokuphelele ekuchazeni uhlobo lwebhizinisi esasithandayo; ubhiya owenziwe esikhundleni sokwenziwa .
Asiqiniseki ukuthi ngubani owenze le nkulumo, kodwa i-Brewers Association yenza yona ngokuyichaza ngokuqondile. Sithanda iBrewers Association. Benze okuningi ngenxa yezizathu zobhiya omuhle e-US.
Ngaphandle komkhosi wabo wonyaka omkhulu we-Great American Beer eDenver, i-Brewers Association isiza ama-breweries amasha ngezeluleko nezinsiza. Basiza ukukhuphula iziphuzo zokwakha ibhizinisi labo ngisho nokuthumela ubhiya kwamanye amazwe. I-Association njalo ishicilela izincwadi eziningi zobhiya mayelana nezitshalo zobisi nokubheja kanye nokubika ngesimo semboni.
Ngokusho kwe-website yabo, inhloso yeBrewers Association iwukuba "ukugqugquzela nokuvikela abakwa-American brewers abancane nabazimele, ubhiya babo bezenzo kanye nomphakathi wabathandani bokudla." Ukuze wenze kanjalo, ubuciko bebhizinisi kwakufanele kuchazwe.
Nakulokhu, kusukela kuwebhusayithi, i-brewer yobuciko "incane, emele futhi yendabuko." Noma kunjalo incazelo enhle kakhulu, kunjalo?
Sichaza kanjani 'Ukunciphisa' Omncane
Sizobe sisekela ngokuzimele nangokwesiko eceleni futhi sigxile ezincane. Futhi, imiphongolo ngonyaka kufanele ibalwe. Le nhlangano yahamba nenombolo eyayibonakala ingafinyeleleki, izigidi ezimbili. Leyo nombolo iphinde ihambisane nekhodi ye-Federal tax. Ababhikishi abenza imiphongolo engaphansi kwezigidi ezimbili ngonyaka bahlephula intela yabo njengentuthuko encane yokukhuthaza ibhizinisi.
Ungase ubone ukuthi isinyathelo esilandelayo siza: i-brewer yomkhiqizo inyuke ngaphesheya kwalokhu uphawu lwemigodi emibili. I-Boston Brewing Company, umenzi we-Samuel Adamsline wezinyosi, ehamba phambili ngonyaka ka-2010. Ngokungazelelwe, ubhiya obuncane-obukhulu bubhekisela imigoqo eyisigidi ayisithupha ku-Association.
Asinandaba nalokhu. I-Association inomsebenzi futhi uma ukuhambisa lolo mzila kubasiza ukuba baphumelele sisho ukuthi bavumele.
Akuwona wonke ubhiya 'obuqili' obuhle - Akuwona wonke 'Omkhulu' Ubhiya Bubi
Inkinga yethu inegama ngokwayo. Kungani kufanele sifanelekele ubhiya esiyithandayo njengesikebhe, micro, boutique, specialty noma elinye igama? Ngokwenza kanjalo, sidala isigaba esincane senza kube sesibili (noma ngaphansi) kunabanye ubhiya ngaphandle lapho.
Kuthiwani ngalawo mabhiya angakwazi ukulinganisa leso sigaba kodwa asahle? Sithanda u-Guinness, kodwa ayikho indlela engangena ngayo ebhokisini elifanayo njengoba ubhiya owenziwe ku-brewpub yethu yangakini. Iphethwe yinkampani yezokwelapha emhlabeni wonke futhi ayikwazi ukubizwa ngokuthi "ngesandla." Namanje ibhiya omuhle.
Khona-ke kunezinyosi ezihambisana kalula nomkhwama 'wezinyosi zobhiya'. I-brewer ingaba encane, yendabuko futhi imele futhi isenza ubhiya obubi. Ngithembele kulokhu, Siye sabanambitha okuningi babo. Ngandlela-thile, bayakwazisa kangcono ngoba bangabakwa-craft brewers kodwa baqhubeka bephuza ubhiya obubi.
Ngaphandle kwegama, kunjalo, sikhuluma kanjani ngalokhu? "I-revolution yebhizinisi yokuguqula" ayinangqondo uma kuthiwa nje "yi-revolution yebhiya."
Sicabanga ukuthi imfundo yokuphuza iyimpendulo futhi kwenzeka. Kuyinto evame kakhulu ukuthola abaphuza abaphuza ubisi - uhlobo olungelona uhlobo lwe-geek, sisho - ukwazi izitayela zezinyosi ezimbalwa futhi okungenani sibe nolwazi oluthile nabo.
Okwamanje, sicabanga ukuthi kudingeka siqhubeke sisebenzisa ubhiya bezinhlamvu. Kodwa-ke, silindele isikhathi lapho i-oda elincane liyala ubhiya ebhajini ukuthi kumele aqonde isitayela.