Ukuncipha kwesigcawu esiphezulu sebala
I-Rolling Rock ekuqaleni kwakuyinsika yesifunda yayijabulele kakhulu emadolobheni ase-blue-collar eduze kwaseLatrobe, ePrandy lapho kwakhiwe khona. Lokho okwaqala njengebhizinisi lomndeni ngo-1939 kuye kwaxoshwa inkampani eyodwa enkulu kakhulu emva kokunye.
Ngesikhathi i-Rolling Rock yayinezimo zobhiya (premium) ngisho ne-semi-craft, ejatshulwa njenge-lighter ekhanyisiwe yaseMelika, imibono ishintshile. Lo mkhiqizo uyisibonelo esiphelele sokuthi umgomo wabaphangi abakhulu abazange bahlangabezane nezindinganiso zama-loyalists abasebenza isikhathi eside.
I-Rocky Rolling Rock Story
Abazalwane ababili abavela emndenini waseTito bathenga uLatrobe Brewing ekuqaleni kwawo-1933. Ukuvimbela kwakusasebenza, kodwa le duo ithatha le midlalo eyayikhokhelwa. Ngo-Ephreli walowo nyaka, 3.2% ABV yaba ngokomthetho futhi ngoDisemba 5, ukuvinjelwa kotshwala kwakususwa ngokuphelele. Ngo-1939, i-Rolling Rock Extra-Pale Lager yasungulwa.
I-Rolling Rock yaba nempumelelo emihle emashumini eminyaka ambalwa alandelayo. Ubhiya babe nabalandeli abaqotho futhi bevame ukubhekwa njengelungelo lokugcina eliphezulu lomuntu osebenzayo.
Ngo-1987, uLabatt's Brewing Co. wathenga i-brewery kodwa wathembisa ukuwugcina edolobhaneni elincane laseLatrobe. Babamba izindinganiso ezifanayo zokukhiqiza futhi bazama ukwakha ubhiya kwi-craft ekhulayo kanye nesixuku esikhulu. Lesi sinyathelo sasebenza ngokuphumelelayo okulinganiselwe futhi uRolling Rock wathola ukunakekelwa kwezwe lonke.
Faka i-Anheuser-Busch ngo-2006.
- Ekuqaleni konyaka, i-giant giant yathenga i-Rolling Rock kuLabatt.
- Ngo-Agasti ka-2006, i-Latrobe brewery yavaliwe futhi ukukhiqizwa kuhanjiswe esakhiweni seNewark, eNew Jersey yenkampani.
- Abalandeli be-Rolling Rock baqala ukubona umehluko.
- Ngonyaka ka-2015, kwamenyezelwa ukuthi ukhiye we-'glass-encined 'wamandla ka Rolling Rock wokukhiqiza uzobe wenziwa kuphela kumakani aluminium kuphela. Ubhiya owakhiqizwa amabhodlela ebhodlela wawuzosuswa nakuba kwakuthenjisiwe ukuthi ikhwalithi ngeke ihlatshwe.
- I-Anheuser-Busch ihlanganiswe ne-InBev ngo-2016 futhi ngalesi sikhathi abaphuzi abambalwa bahlatshwa umxhwele ngalokho okushiwo ngu-Rolling Rock brand.
- Ngokusho kwe-website ye-Rolling Rock, kuphuzwa ngenye yezinhlamvu eziyishumi e-United States.
I-Rolling Rock Review
Ukubukezwa kusukela ngoJulayi 2006 (ngaphambi nje kokuvalwa kwe-Latrobe): Kumelwe ngivume ukuletha ubandlululo olukhulu kunoma yikuphi ubhiya obuhamba phambili obubheke emakethe ebhiya emhlabeni jikelele. I-Flavourless, ayikho uhlamvu namanzi okuyizinto zonke ezihlukanisa ukucabanga lapho zicabanga noma yiziphi zezinyosi eziningi eziwela kulesi sigaba.
Okuhlangenwe nakho kwami nalesi sitayela kukhawulelwe ngempela. Ngenxa yalokhu, ngazithola ngimangalisa ikhanda elimhlophe eliqoshiwe elakhiwe lapho lithululela i-Rolling Rock. Umbala wawulindeleke - utshani obumbala kakhulu.
Inyosi inomnandi, ephunga elimnandi iphunga elingenakho okusanhlamvu emakhaleni. Umbono wokuqala wokuphuza ubhiya akuyona ukunambitheka okuningi njengokomlomo. Amanzi asetshenziselwa ukuphuza iLatrobe kumele abe mnandi kakhulu. I-mouthfeel inekhwalithi enobuchopho obunzima obuhlobene namakhasimende okunciphisa amanzi.
Kodwa ukunambitheka kwebhiya, noma kunjalo, kuntuleka. Kukhona ushukela okwehla kakhulu eRolling Rock futhi cishe akukho ukugxuma kwe-hops, kuphela ukusizwa ekugcineni, ngakho-ke le nyosi ngandlela-thile kokubili amanzi futhi ivala ngesikhathi esisodwa.
Naphezu kwalokho, kukhona uhlamvu olwanele ku-Rolling Rock olubeka kancane ngaphambi kwamanye ama-light lagers engibonile.
Isikhathi sizokwazisa uma u-AB uyakwazi ukugcina le mfanelo.
Isibuyekezo kusukela ngo-Okthoba 2016: Kuyiqiniso ukuthi i-Rolling Rock yayinobhiya omuhle, owokuhlala phansi futhi ujabulele njengesinyathelo ngaphezu kwe-American lager lager. Ngokudabukisayo, konke okwakungcono ngalokhu kubhiya sekuphelile.
Asiyedwa emibonweni yethu ukuthi i-Rolling Rock ayisekho emikhiqizweni emikhulu ye-Anheuser-Busch InBev. Ngemuva kokuthengwa kuka-2006, i-Rolling Rock yawela kancane kancane futhi yaphuma ebhiya eliyinhloko ukuthi uLabatt wazama ukukwenza ukuba i-swill ingabonakali phakathi kwezibhamu ze-'Lite ' zeBusch noma zeBudweiser.
Amanzi athambile amanothi kusukela kokubuyekezwa kokuqala asekho. Ubunjwa bebhiya bufana nanoma yikuphi okunye okukhanyayo.
Manje ukuthi amathangi ahlanganiswe ngilazi agcinwe i-aluminium yedwa, amabhodlela alo mbhiya abonakala engenandaba kakhulu.
Kuyinto ukudumazeka ukubona ukuthi yikuphi ubhiya obukhulu obwenziwe kulokho okwakungumakhelwane omuhle wedolobhakazi. Kusukela ngo-2016, ochwepheshe abaningi ababuka imboni yobhiya ababikezeli ikusasa elide likaRolling Rock.